Background and experience
John Elliott joined Admiral Group as Chief Technology Officer in July 2026. He is responsible for leading Admiral’s technology strategy, driving innovation and supporting the delivery of high-quality digital experiences for customers and colleagues.
John has a strong track record of delivering large-scale technology-enabled transformation, with a focus on enhancing customer experience, enabling digital growth and improving operational efficiency.
Before joining Admiral, John was the Vice President of Technology for Europe, the Middle East and Africa at Starbucks and led technology strategy, digital and data capabilities, and delivery across 44 markets.
Prior to this, John served as Chief Technology Officer at Sainsbury’s and previously held a range of senior technology roles at Oracle, Morrisons and Accenture. John holds a Bachelor of Science in International Business and Modern Languages from Aston University and NEOMA Business School.