Our Companies

Admiral Group manages eight major brands:

Admiral - the Group’s first brand, set up in 1993 - mainly targeting those who traditionally pay higher than average premiums, including drivers under-35 and those living in big cities. www.admiral.com

Bell - set up originally as Bell Direct in 1997 - its main target market being drivers with zero no claims bonus. www.bell.co.uk

Diamond - created for women in response to a need in the market place for insurance specifically for young women drivers, which is not only good value, but also as hassle free as possible. www.diamond.co.uk

elephant.co.uk - is the UK’s first wholly online car insurance service. The brand passes on cost savings generated by being an online brand to customers in the form of lower premiums. www.elephant.co.uk

Gladiator Commercial - is the Group’s commercial vehicle insurance broker that was launched in April 1998. The Company acts on behalf of several of the largest commercial vehicle insurers in the UK. www.gladiator.co.uk

Confused.com - is an intelligent, automated car insurance shopper. Customers input their details once, and receive quotes from all the major car insurance websites. www.confused.com

Balumba.es is the Admiral Group's first European company and launched in November 2006. www.balumba.es

AdmiralDirekt.de is the Admiral Group's second European company and was launched in October 2007. www.admiraldirekt.de

Conte.it is the Admiral Group's third European company and was launched in May 2008. www.conte.it

The Admiral Group consists of the following 100% owned trading subsidiaries